I have never really had a job, but I do have a strong relationship with my father and I often enjoy helping him at work. My dad has a clothing company and sells apparel for children and women that he imports from France and Italy. I have had three main responsibilities so far, ranked from the most to least interesting:
1. Salesman
2. Digital Marketing
3. Data entry
I’ll describe them while giving an insight on my personal experience and lessons I learned.
· Salesman
Being a good seller is harder than I thought, for it requires good improvisational skills in front of a demanding customer. It involves psychology (knowing what the client likes), economics (knowing how much they are willing to spend), and good rhetoric (giving them reasons to spend on what they like). Let’s say you enter the store. My goal as a salesman is to watch you leave with a few bags in your hands, to make you buy as many clothes as you can afford, while still being satisfied with your purchases. I must say I was not good at first: I was either too close from you, or too far, and never dynamic enough to trigger your desire to buy clothes.
As my skills improved, I found my rhythm: I notice a client enter, let them go around for few seconds before I offer help. Most of the time, I’ll be speaking either in French, Arabic, or both with my client. I ask if they need anything in particular, or if they have an idea of what they want, without trying too hard, making sure not to bother them. Paying attention to what the person wears can be helpful in deciding what to offer them to try, in terms of style and price. If the client’s budget is low, I make sure not to suggest too expensive clothes because that might dissuade them. Making suggestions is good but I must not forget the goal: sell clothes. Let’s say the client likes a pair of jeans, I show pairs of shoes that match, and if a particular size for a tee-shirt is out of stock, I make sure to recommend a similar one instead. Using these simple yet useful techniques, I can sometimes double the basket value. After completing the sale, I add the client in our database if they are new and wish them a great day as they leave. Although I don’t see myself becoming a salesman in the future, I found this job particularly interesting for it showed me that small things can actually make a big difference, and not noticing them cost me to underestimate this job in the first place.
· Digital Marketing
Digital marketing is different. I am so familiar with social media that this activity was a piece of cake. I mostly promoted the brand on Facebook using ads, and the purpose was to incentivize online users to come to our store. Designing the ad is the first step, then it’s about who will see it. When I share it, I have to be very present online and reply to comments. Finally, I consider the information that Facebook provides about the ad to improve my results for future campaigns. Imagination was a key component, as I needed to offer attractive ads that will trigger the user’s attention, whether it is the font of the text or its size, every detail can make a big difference. Like for a book, a boring cover (advertisement) might be a turn-off, but a well-designed one invites the potential buyer to read the synopsis (come to our store).
· Data entry
The last and most boring job I had to do is data entry, but I’ll try to make it more interesting for you. Being patient is necessary. I enter large sets of data that don’t need any kind of humanity or intelligence, and I particularly find it boring because it could be very well done by a machine, which I don’t think I am. I typically help the sellers give you a fast answer when you ask them: “I like this sweater, but the only size I found is too tight for me, would you have other sizes by any chance?”. So, on a typical day, I receive papers called “delivery forms”, containing information about the merchandise expedited to the store, or returned to the warehouse. I type all the data into the system such that it contains the exact merchandise that is currently in the store. To come back to our example, if we did not receive more of this sweater, then I won’t add anything to the system, and the seller might reply: “No, this item was so popular it is out of stock, but we might receive more soon!”. This job also includes some complications such as being unable to read a number written by another human being or not finding an item on the system because the description given in the delivery form is not correct.
Being able to work with my father improves our relationship and gives me a broader image of how a business works. The three jobs described above are parts of a wider range of activities that my father introduced me to (choosing merchandise, human resources etc.), having always thought that experience was essential to learn and progress.
Stats:
21,49 words per sentence (avg)
4.35 letters per word
Passive sentences: 0%
Flesch–Kincaid Grade Level: 10,93
Flesch Reading Ease: 55

